Zlatan Ibrahimovic conquers the fashion business with A-Z sportswear
A hotshot in the football world, London ˗ Swedish professional Zlatan Ibrahimovic decided not to stand aside from the fashion world. Recently a famous footballer launched his own brand of sportswear, called A-Z (laconic!). The presentation of the new label took place in Paris with 300 guests.
The blinding collection was created in collaboration with the retail company Varner Group from Norway. Currently, it is being sold online only for 11 European countries (sad, but true…), including, France, UK, Netherlands and so on. All the other countries will be sucking for some time, till the brand starts its expanding. Ibrahimovic himself mentioned, that A-Z presents items for different physical activities, including tops and bottoms, outwear and underwear.
The football player claims, that people don’t need a lot of sportswear crap to train. There should be only shoes, shorts and a t-shirt to be on a horseback. A-Z is positioned as an affordable brand, ranging from almost 10 euros for socks to nearly 90 euros for a jacket.
The company promised to create the collection for women in the nearest future. According to Ibrahimovic, they want to make sportswear available to everyone. Amen!